Swinton Car Hire Privacy Policy

Data We Gather

Swinton collects and processes various types of personal information, including:

How Swinton Uses Your Data

How Swinton Uses Your Personal Information

• Service Provision (Contract Fulfillment):
  • We handle your vehicle rental bookings and agreements efficiently. This includes verifying your identity and confirming that you meet our rental criteria. We oversee the processes for collecting and returning vehicles, as well as managing payments, deposits, and any applicable charges. Your experience is our priority throughout these steps.
• Customer Communication (Legitimate Interest and Contract Fulfillment):
  • We provide booking confirmations, rental updates, and essential information. Our team addresses your questions and offers customer support. We inform you about any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancement for Customer Benefits:
  • Evaluating website interactions to refine user experience and site performance. Conducting research to improve our vehicle selection and overall services.
• Legal Compliance and Obligations:
  • Adhering to applicable legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms and conditions.

Data Sharing Practices

Your personal information may be shared with:

• Car Hire Partners: We collaborate with third-party providers like payment processors, IT support, and maintenance services to deliver our offerings. These partners are required to safeguard your data.

We do not share your personal information with third parties for marketing.

4. Protecting Your Data

At Swinton Car Hire, we take the protection of your personal information seriously. We employ a range of technical and organizational measures, such as encryption, access controls, and secure servers, to safeguard your data from unauthorized access or alterations. Regular security assessments help us maintain these protections, though it is important to acknowledge that no method of electronic transmission or storage is entirely secure.

Data Retention Policy

At Swinton, we retain your personal information only for as long as needed to achieve the specific purposes for which it was collected. This includes complying with legal, accounting, and reporting obligations. The duration of retention depends on the type of information and the circumstances surrounding its processing.

Your Rights with Swinton

Your rights under UK data protection law include:

• Accessing Your Information: Request access to your personal information held by us.

Contact us below to exercise your rights.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and tailor content to your interests. You have the option to adjust your cookie preferences via your browser settings at any time.

Policy Changes

Swinton may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is managed.

Contact Swinton Car Hire

For inquiries regarding our Privacy Policy or data handling, please reach out: